Florian B.

Florian B. is an accomplished growth professional with extensive experience in user acquisition and digital marketing. Currently serving as Growth Lead at Finary since June 2022, Florian focuses on tracking and optimizing growth strategies. Prior expertise includes a significant tenure as User Acquisition Director at Addict Mobile, leading a team of 13 managers and overseeing client portfolio growth with seven-figure monthly budgets. Florian also held various roles at Addict Mobile, including Senior User Acquisition Manager and User Acquisition Manager, where responsibilities involved campaign management, client relations, and performance optimizations. Early experience includes a Mobile User Acquisition Account Manager position at Mob In Life and a digital marketing project assistant role at Mercedes-Benz France. Florian holds a Master’s degree in eBusiness from TBS Education and additional educational credentials from the University of Limerick and Notre-Dame du Grandchamp.