Laura Hoffmann is a Senior UX/UI Designer with over 12 years of experience in web content and user experience design. They are currently a product designer at KIPU Health, where they lead user research and collaborate with cross-functional teams to create user-centric digital products. Laura has previously held roles as a User Experience Researcher at Tech Fleet and a Product Designer at Avea Solutions, where they focused on delivering design outcomes that address user needs. They hold a master's degree in UX design and are pursuing a bachelor's degree in Business Administration with a focus on Marketing at James Madison University.
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