Roberta Cha

Roberta Cha is a Growth Manager with a focus on ad tech innovation and data-driven insights in digital advertising. They have a strong background in digital marketing strategies, having managed multi-million dollar media budgets and delivered significant campaign results for global clients. Previously, Roberta worked with notable companies such as WebMD and iProspect, where their expertise in ad tech and integration helped optimize campaigns and enhance client relationships. They completed a Bachelor of Arts in Business Administration at Sungkyunkwan University, where their undergraduate dissertation examined the influence of social media on digital consumer behavior. Currently, Roberta serves as a Global Lead DSP Specialist at Finch, furthering their commitment to the growth of digital marketing.