The Marketing team at FinChoice is responsible for enhancing brand visibility and driving customer acquisition through various digital channels. This team leverages social media, performance marketing, direct marketing, and brand management strategies to engage potential customers and retain existing ones. The collective efforts of the Social Media Manager, Growth and Performance Manager, Senior Marketing & Brand Manager, and Direct Marketing Specialist ensure that FinChoice's innovative financial products reach a wider audience, thereby supporting the company's vision of becoming the customer's favorite digital financial services provider in Africa.