Igor Parente is a seasoned marketing professional with extensive experience in digital marketing and social media management. Currently serving as a Global Digital Marketing Specialist B2B at Fincons Group since January 2020, Igor focuses on strategic marketing planning, lead generation, and market analysis while managing digital communication and customer engagement. Prior to this, Igor held the position of Social Media Manager and Digital Marketing Specialist at Mediamarket S.p.A. from December 2003 to January 2020, where responsibilities included overseeing digital marketing campaigns, coordinating agency teams, managing social media crisis situations, and enhancing online communication effectiveness. Igor's educational background includes a degree in Political Science from Università Cattolica del Sacro Cuore and a Certificat d'Etudes Politiques from Sciences Po Toulouse.