Best O. is a human-centered fintech leader currently serving as the Merchant Engagement Lead at Fincra, where they develop engagement strategies to enhance merchant experiences and drive growth. They have a proven track record of improving retention and reducing onboarding time, highlighted by a notable 35% increase in active merchant retention year-over-year. Best O. previously held roles at Quidax and Binance, focusing on customer support and experience, and began their career as an English language teacher, fostering clear communication and empathy skills.
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