Find the Needle was founded in 2003 by Robert Coe, Simon Harris, and Ian Lancaster with a simple goal: To create one of the UK’s most effective B2B platforms for connecting buyers and suppliers.

Since launch, we’ve grown into a trusted resource for thousands of UK businesses, providing a central place where companies can showcase their products, services, and expertise to a highly targeted audience. Our platform hosts rich, SEO-optimised content, from detailed product pages and service listings to industry news and job postings, ensuring our members are found by the right people at the right time.

We believe in making B2B marketing straightforward and measurable.

Businesses on Find the Needle benefit from high-quality leads, improved online visibility, and a consistent flow of enquiries, all without the complexity or inflated costs of traditional marketing channels.

Whether you’re a start-up looking to break into the market or an established company seeking more exposure, Find the Needle provides the tools and audience to help you grow.

Our mission remains the same as day one — to give UK businesses a simple, powerful way to be discovered, trusted, and chosen.

Find. Connect. Grow.

Find The Needle

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Find The Needle

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