Liv Anderman

Marketing at Findem

Liv Anderman is the current Marketing Manager at Findem. Liv has over 9 years of experience in product marketing and international development. Liv has a proven track record of successfully launching products through innovative and creative marketing initiatives.

Liv began their career as a Barrister at 2-3 Hind Court, where they practiced for 5 years. Liv then transitioned into the role of International Development Specialist at Vacasa, where they worked for 2 years. In this role, Liv was responsible for developing and implementing Vacasa's international growth strategy.

In March 2017, Liv joined Smarsh as the Senior Director of Product Marketing. In this role, they were responsible for product messaging and positioning, product packaging, go-to-market initiatives, sales enablement, internal education, product training, market research, analyst relations, competitive intelligence, benchmarking, presentations and public speaking, customer communications, and customer advocacy. Liv was promoted to build and lead the Customer Communications function in 2019, based on the success of building the Product Marketing function. Under Liv's leadership, Smarsh was positioned furthest to the top and right in the Magic Quadrant in 2019.

Liv joined Findem in September 2020 as the Marketing Manager. In this role, they are responsible for Findem's overall marketing strategy and execution.

Liv Anderman reports to Hari Kolam, Co-Founder and CEO. They are on a team with Niranjan Samant - VP & GM, India Operations, Raghu Venkat - Co-Founder and CTO, and Danny Wen - Head of Strategic GTM.

Timeline

  • Marketing

    Current role

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