Javier Roig has been a key player at Finnair since January 2010, currently serving as the General Manager for North America, where a focus on sales leadership and partnership development supports the airline's growth in a crucial market. Prior roles include Market Director for Europe and General Manager for Southern Europe, overseeing sales in France, Italy, and Spain, as well as various global service areas. Earlier experience encompasses a Sales Director role and a Client Manager position for Spain and Portugal. Javier Roig's educational background includes studies at C.E.T.T. from 1986 to 1989.
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