Prashant Choudhari is a seasoned marketing and project management professional with extensive experience across various industries. Currently serving as the Head of Marketing at Fino Payments Bank Ltd since 2023, Prashant leads growth and brand marketing strategies in both digital and offline spaces. Previously, as Project and Delivery Head at Aryaki Labs Pvt. Ltd., Prashant combined project management expertise with product and people management in the CLM and Salesforce domains. Prashant founded Simplirewards Loyalty Technologies, creating a mobile-first SaaS platform for loyalty programs, and also established Prashreach Consultancy Services, delivering impactful projects in customer experience and data management for startups and Fortune 500 companies. Earlier roles include positions at Encomium Relationship Marketing, RMG Connect, and SELECT DIRECT MARKETING COMMUNICATION, focusing on client relationship management and marketing strategies, starting from sales and client servicing in the 1990s. Prashant holds a PGPBA in Marketing from the Institute of Management Education and a BA in History from Fergusson College.