Mike Craddock is an award-winning UX Design Lead with extensive experience in digital design, beginning their journey as a UX specialist in 2009. They have worked with a variety of high-profile companies across both B2B and B2C sectors, championing user needs while aligning with stakeholder goals. Currently serving as UX Lead Designer at finova, Mike brings a robust skill set that includes strategic UX methodologies, user journey optimization, and team supervision in high-pressure environments. Previously, they held leadership roles at DotLabel UX and Ikiru People, where they developed user-centric strategies and mentored creative teams. Mike has a background in graphic design and holds degrees from Southampton Solent University and The University of Manchester.
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