Cesar Ortiz

Cesar Ortiz has worked in various roles in the digital marketing and communications industry since 2011. Theirwork experience includes Union Radio, where they were a Web Coordinator from 2011 to 2015. During this time, they wrote and coordinated website sports news, press releases, interviews, articles and reports, and edited audio. From 2015 to 2018, they worked at Agencia Profile as a Content Coordinator, where they created strategies to promote brands on Social Media, corrected and edited scripts, and led a team of 6 Community Managers focused on content development. From 2018 to 2021, they worked at Editorial Oceano as a Growth and Performance Manager, a Marketing Team Leader, and a Performance Specialist. During this time, they managed a lead generation strategy and ROAS optimization with multi-country experience, developed and implemented A/B test plans, tracked the acquisition funnel with Google Analytics and Google Tag Manager, and managed monthly budget for acquisition. Most recently, they worked at Real Trends as a Growth Marketing Leader from 2021 to 2022, where they developed and implemented a strategy to accelerate new paying user growth in Argentina, Brazil, and Mexico, managed experimentation strategy and A/B testing planning with Google Optimize, and managed own and paid channels. Cesar is currently working at Fintonic as a Growth Manager.

Cesar Ortiz has a Bachelor's degree in Comunicacion Social from Universidad 'Santa María' (2008-2013). Cesar also completed a Diplomatura in Marketing y Ventas from Universidad Metropolitana (VE) in 2018, as well as a Diplomatura in Marketing/Gestión de marketing from the same institution in 2017. In 2015, Cesar Ortiz completed a Curso Universitario de Locución at Universidad Central de Venezuela. Cesar also completed a Curso de Especialización en Periodismo Deportivo at Universidad Simón Bolívar in 2010, and Inglés como lengua extranjera at Universidad Central de Venezuela from 2011 to 2014.

Cesar Ortiz has also obtained several certifications, including Growth Master Certification from GrowthHackers in June 2022, Data Analytics from Coderhouse in May 2021, Growth Marketing from Coderhouse in February 2021, Big Data: el impacto de los datos masivos en la sociedad actual from Universitat Autónoma de Barcelona in September 2020, E-Commerce Manager from Coderhouse in July 2020, Google Tag Manager from Google in February 2022, and Google Analytics Avanzado from Google in October 2020.