Sheri Replin has a diverse work experience spanning over two decades. Sheri most recently worked at Finvi as a Marketing Campaign Manager and Market Segment Lead. Prior to that, they were a Marketing Copywriter at Conexiom, where they collaborated with the CMO to develop a content strategy and raise brand awareness. Sheri also served as the lead copywriter for various content types and defined the brand's tone and voice.
Before joining Conexiom, Sheri worked at Ontario Systems as a Marketing Project Manager. In this role, they executed the launch of a careers-specific website, streamlined workflow processes, and planned and tracked B2B marketing campaigns and initiatives. Sheri also implemented a project-management platform that increased productivity.
Sheri has a significant freelance experience as a Writer, Editor, and Content Developer. Sheri worked with renowned tech-industry experts as the main B2C content developer, curated data-driven marketing content, and edited educational content with thoughtful feedback under strict deadlines.
Prior to their freelance work, Sheri was a Marketing Copywriter at Aprimo, where they re-launched the brand and wrote and managed all B2B SaaS content. Sheri was known as the go-to editor for content creation and finalization.
Sheri also has experience in the educational publishing industry. Sheri worked as a Development Editor II at Pearson, where they wrote and edited professional-level educational content and managed workflows and schedules. Sheri also served as a Senior Project Editor, overseeing the production of Cisco Networking Academy titles and managing cross-functional processes.
Overall, Sheri Replin has a strong background in marketing, content development, project management, and editing in both corporate and freelance settings.
Sheri Replin holds a Bachelor's degree in Journalism (cum laude) with a minor in English from Butler University. In June 2022, they obtained a certification in "How to Be More Strategic in Six Steps" from LinkedIn.
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