We’re Canada’s cannabis store, bringing you a guided and informed experience in locations across the country.

Retail

Fire & Flower

The Toronto office focuses on finance, project management, merchandising, and district operations within the retail sector.

Toronto

Fire & Flower's headquarters in Edmonton, Canada

This department oversees the strategic direction and decision-making processes of the organization.

Executive Management

The Finance and Accounting team at Fire & Flower is responsible for overseeing the company's financial health and ensuring compliance with regulations in the cannabis industry. They manage budgeting, financial reporting, payroll, and benefits, while also providing insights to optimize retail performance and support strategic decision-making across all locations.

Finance and Accounting

This department provides strategic direction and oversight for the organization.

Leadership

The Talent Acquisition and Design team at Fire & Flower is responsible for attracting and recruiting top talent while crafting engaging visual communications that represent the brand. They work collaboratively to enhance the candidate experience and promote company culture through innovative design, ensuring that both talent and visual identity align with Fire & Flower's mission to deliver a guided cannabis shopping experience.

Talent Acquisition and Design

The Sales and Customer Experience team at Fire & Flower focuses on driving sales growth and ensuring exceptional customer service across all locations. Led by District Sales Managers, the team implements strategies to enhance the shopping experience, trains staff on product knowledge, and fosters relationships with customers to promote brand loyalty. The Customer Experience Lead plays a crucial role in overseeing in-store engagements, ensuring that every visitor receives personalized guidance and support.

Sales and Customer Experience

The Leadership Team at Fire & Flower is responsible for steering the company’s strategic direction and ensuring compliance with regulatory standards in the cannabis industry. This team focuses on driving commercial growth, fostering business relationships, and navigating legal affairs to support the company's mission of delivering a guided and informed experience to customers across Canada.

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Other teams

Finance and Accounting

Leadership

Talent Acquisition and Design

Sales and Customer Experience

Leadership Team