Ivana S.

Ivana S. is a marketing, inside sales, and market access leader currently serving as the Vice President of Marketing at FIRE1. With previous experience as Director of Commercial Advisory Consulting at Ipsos Healthcare, Ivana drove pharmaceutical launch strategies and shaped evidence-based decision frameworks. At CVRx, Ivana held multiple senior marketing roles, culminating as Vice President, where they successfully led the U.S. commercial launch of Barostim and contributed to the company’s IPO in 2021. As a mentor at the Entrepreneurship Lab, Ivana provided guidance to medical device startups on market strategies and financial modeling. Ivana is currently pursuing a Bachelor's degree at Providence College and a Master’s degree at Hunter College.