Leticia MacHado

Leticia Machado has a diverse work experience spanning multiple industries and roles. Leticia recently joined Fireblocks as a Sales Excellence Manager in 2022. Prior to that, they worked at Check Point Software Technologies, Ltd., where they held various positions. From 2017 to 2019, they served as a Partner Alliance Specialist, responsible for implementing channel practices and managing Check Point's Professional Services Certification Program. Leticia then transitioned to the role of Mobile Security Sales Support Manager, where they were in charge of maintaining product-related content and creating sales, technical, and marketing tools. In 2020, they became the Go To Market Manager and Business Development - EMEA, working on sales efforts and identifying new growth tactics.

Before Check Point, Machado worked at PLYmedia as a Partnerships Development Manager, driving partner growth and optimizing business activities. Leticia also worked at Media Shakers Corp as a Media Buyer, managing the purchasing of advertising space, and as a Network Partner Relations specialist. Earlier in their career, they were an Account Manager at Webologic. Machado's experience demonstrates their expertise in sales enablement, partner management, business development, and marketing.

From 2009 to 2012, Leticia Machado attended Reichman University, where they obtained a Bachelor of Arts degree in Middle East and Counter-Terrorism.