FIREFISH
Jem Fawcus is the Owner and Group CEO of Firefish, a $17M business with global offices. With over 20 years of experience in qualitative research, branding, and communication development, Jem's expertise lies in innovation and cultural perspective. Prior to Firefish, Jem worked at 2CV as a Director and at Hauck Research as an Associate Director, where Jem honed their skills in qualitative research and brand development.
FIREFISH
We use unconventional thinking and approaches to deliver uncommon sense. We bring this to the heart of the decision-making process to help brands innovate, communicate and grow. Companies and brands like PayPal, Unilever and Twitter. We believe brands are most likely to succeed if they are built on a foundation of insight and a rigorous understanding of real people and their culture. We combine that with our brand expertise, sector knowledge and smart thinking to get to the transformative insights that make a real difference. We have offices in London & New York as well as a handpicked global partner network for a truly global reach. Also within our group are quantitative specialists, the numbers lab, insight communication specialists, Insider, and kids & family consultancy, The Pineapple Lounge. If you want to collaborate, get in touch.