Peter Nystrom is an accomplished executive with extensive experience in healthcare strategy and business development. Serving as an Executive Board Member at Nystrom & Associates, Ltd. from June 2019 to April 2025, Nystrom has also contributed as an Executive Advisory Board Member at Genoa Healthcare from 2013 to August 2022, where strategic guidance was provided on healthcare reform and operational improvements. Currently, Nystrom acts as a Strategic Advisor for FireflyVR, focusing on the advancement of virtual reality mental health solutions and digital health integration. Previous roles include Director of Business Development and Marketing and Chief Commercial Officer at Nystrom & Associates, where leadership and strategic planning were key components. Nystrom holds a BA in Entrepreneurship from the University of St. Thomas.
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