Holly Mitchell

Holly Mitchell is the Founder and CEO of Firefy. Prior to this, they were the National Account Manager at Merck, where they managed a portfolio of $200M+ in livestock products across the U.S. and collaborated daily with corporate executives to align focus and priorities, gaining market share in five geographic regions. Holly also developed meaningful relationships with sales managers, managed all aspects of the cattle pharmaceutical unit, and directed strategic changes of course. Additionally, Holly created an annual women’s leadership program for entrepreneur veterinarians. Holly also tapped veterinarians to distribute animal health products and leveraged vets as distributors. Some key results from their time at Merck include catapulting overall sales 15.6% to $158M in 2018 and moving sales of Zuprevo product 15% from $16.6M to $19M in 2018. Holly achieved double-digit growth every quarter of every year during their time at Merck.

Prior to working at Merck, Holly was the President of Window Coverings of Idaho from April 2013 to July 2019. Before that, they were a Marketing Specialist at MWI Animal Health from November 2004 to February 2014.

Holly Mitchell holds a Master’s Degree in Education from the University of Arizona, and a Bachelor’s Degree in Agriculture Technology Management from the same institution.