Michelle Beck

Senior Vice President, Growth - North America at Firely

Michelle Beck has a diverse work experience spanning over several years. Their most recent position was as a Senior Vice President of Growth for Firely, starting in June 2023. Prior to that, they worked at DrFirst, Inc. as a Senior Director of Business Development from November 2020 to February 2023. During their time at DrFirst, they successfully launched a new AI and data services vertical, resulting in $5 million in qualified opportunities and securing a $3 million data services contract. Michelle also managed the full partner B2B sales cycle, delivering a qualified pipeline of $8 million.

Before joining DrFirst, Michelle served as the Director of Growth at K4Connect from July 2019 to September 2020. At K4Connect, they signed contracts worth $3.5 million in sales volumes in the first six months. Michelle also has experience as the CEO and Founder of Savii, Inc., a HIPPA-compliant EHR technology platform in the senior care market. During their tenure from March 2014 to July 2018, they grew the company from 10 accounts to 50 accounts and achieved 50% year-over-year growth in contract LTV. Michelle also hired, trained, and mentored 15 employees while simultaneously handling sales and fundraising responsibilities.

Michelle's career also includes a role as a Senior Product Marketing Manager at Home Care Software Solutions, Inc. from January 2011 to April 2014. There, they led teams that delivered 300% year-over-year sales growth and spearheaded the repositioning of a legacy software platform, resulting in a 27% increase in unit sales. Michelle implemented a CRM system to improve operations and reporting.

Furthermore, Michelle held the position of Director of Sales and Marketing at eCast Corporation from July 2008 to January 2011. In this role, they managed all sales and channel growth operations, including strategic planning, sales, marketing, customer relations, and project management. Michelle successfully launched a channel sales vertical that led to a 200% increase in revenue within the first 12 months. Michelle also oversaw a team of five employees and 50+ reseller channels across two divisions.

Earlier in their career, Michelle worked as a Pharmaceutical Sales Representative at Daiichi Sankyo, Inc. from April 2007 to July 2009, and as a Medical Account Executive/Director of Operations at Huedo Diagnostics from January 2004 to March 2007.

Overall, Michelle Beck has demonstrated success in various roles, including sales, business development, marketing, and leadership positions, across multiple industries such as healthcare and technology.

Michelle Beck earned a Bachelor of Arts degree in History, with a minor in Mathematics, from Emory & Henry College from 2000 to 2002. Michelle then pursued a Master of Arts degree in History from East Tennessee State University from 2002 to 2004. Additionally, Michelle obtained the certifications "Frictionless Selling" and "HubSpot Sales Software" from HubSpot Academy in May 2023. Furthermore, they received the certification "Project Management Foundations: Leading Projects" from Lynda.com in May 2018.

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Timeline

  • Senior Vice President, Growth - North America

    June, 2023 - present