Martin Schmidt

Martin Schmidt currently serves as COO at FireStart and as a lecturer at Hochschule Burgenland, specializing in strategy and international marketing at both bachelor and master levels. Schmidt co-founded FLANKE, focusing on sports apparel, and previously held the position of managing partner at EVUPRE, where significant growth and international expansion were achieved. Experience includes roles at McKinsey & Company as an associate partner in Advanced Industries, as well as engagements with Education Togo Switzerland, where an NGO for educational improvement was established. Schmidt’s analytical skills were honed through roles at Marina Bay Sands, Audi AG, and the University of St.Gallen, where various consulting and research projects were conducted. Academic qualifications include a Ph.D. in Marketing from the University of St.Gallen and an MBA from Nanyang Technological University.