Chris Rupp

Advisor

Chris Rupp is an accomplished executive with extensive experience in business strategy and customer engagement across various sectors. Currently serving as an Independent Board Director and Chairperson of the Transformation Committee at Canadian Tire Corporation since November 2022, Chris also advises Firework on retail and go-to-market strategy. Previously, as Chief Customer Officer at Victoria's Secret from September 2022 to October 2024, Chris focused on business strategy and leadership. Chris held the position of EVP/Chief Customer and Digital Officer at Albertsons Companies from December 2019 to July 2022, driving digital transformation and e-commerce initiatives. Prior experience includes a role as GM for Xbox and Microsoft Store, managing global e-commerce and marketing. Educational credentials include a BS in Business with a focus on Marketing from Indiana University Bloomington and an MBA in Finance from Roosevelt University.

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