Joel Rocha is currently a Client Services & Digital Operations Specialist at Firework, where responsibilities include partnering with various teams to streamline workflows, enhancing AI-powered video-commerce solutions, and delivering data reporting for performance optimization. Prior experience at Target includes serving as a Specialties Team Lead, leading a team to achieve significant revenue growth and operational improvements, and as a Guest Service Advocate, focusing on guest satisfaction and efficient front-line operations. Additionally, Joel gained experience as an Assistant Engineer Intern for the City of Redwood City, supporting project data management and stakeholder collaboration. Joel holds a Bachelor of Science in Information Science and Data Analytics from San José State University.
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