Rachel O'Donovan

Rachel O'Donovan is a seasoned Strategy Director with extensive experience in business and brand strategy across diverse sectors including government, finance, and healthcare. Currently the Head of Brand at First Circle, they are building an SME NeoBank in the Philippines. Previously, Rachel held significant roles at BBDO Worldwide and Group Think London, where they directed various high-profile campaigns and strategies. With a strong foundation in marketing from University College Cork and ongoing studies at Harvard Business School, Rachel combines behavioral science with innovative product development to drive impactful change.