Dave Abbott

Dave Abbott is a seasoned marketing executive with extensive experience in channel marketing and media strategy. Currently serving as the VP of Channel Marketing at First Horizon Bank, Dave oversees media activities and client journeys, utilizing a Paid/Earned/Owned framework. Prior to this, Abbott held leadership roles at prominent companies such as Lowe's Companies, Inc. and Brookshire Grocery Company, where Dave focused on integrated media planning and marketing transformation, respectively. With a proven track record in driving revenue growth and enhancing brand visibility across various sectors, Abbott's expertise encompasses digital and traditional media strategies, performance measurement, and organizational collaboration. Abbott holds an MBA in Finance and Public Policy from The University of Chicago Booth School of Business and a BA in Physics from the University of Chicago.