First Line Ltd is an established world-wide supplier with over 35 years’ experience supplying premium quality automotive components to the vehicle aftermarket. The comprehensive portfolio offers an extensive range of over 40,000 references of Chassis, Engine and Braking components for all makes of vehicle.
With the headquarters located in Oxfordshire, England, and with multiple locations around the world, First Line is proud to be a global supplier to the independent repair sector.

First Line Ltd has strong, longstanding relationships with its manufacturing partners that enables the company to offer a consistent level of premium quality products, and more importantly, it’s the robustness of of the internal processes and experience of staff, meaning everything that is supplied is going to be perfect for application.

In 2006, the 100 year old Borg & Beck brand was purchased by First Line, who have invested heavily in new product development and to bring the range up to date and increase the product portfolio.

The Key Parts brand is quite simply a competitive alternative to the First Line and Borg & Beck brands. Introduced by First Line Ltd in 2012, the Key Parts range covers only the high volume references aimed at meeting the price conscious side of the aftermarket without compromising the quality.

First Line Ltd

This department focuses on overseeing product development and strategy to ensure alignment with market needs and business goals.

Product Management

This department focuses on building and maintaining strong relationships with key clients to ensure their needs are met and to drive business growth.

First Line Ltd

Org chart

Teams

Product Management

Account Management

Offices

First Line Ltd

Org chart

Teams

Product Management

Account Management

Offices

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