Archana Kumar

Archana Kumar has a diverse work experience in the field of analytics and social media. Archana worked as a Reporting Analyst at First Media US since September 2021. Prior to that, they were a Digital Analyst at convosphere from March 2020 to August 2021. From February 2017 to January 2020, they worked at The Marketing Arm as a Social Media Analyst (Insights & Analytics). Their earliest work experience was as a Social Media Associate at ZS Associates from April 2014 to September 2015. In this role, they conducted feasibility scans, analyzed social media data, collaborated with teams to automate data filtering, maintained project trackers, and participated in user meetings.

Archana Kumar pursued a Bachelor of Technology (BTech) degree in Electronics and Communications Engineering from T.K.M College of Engineering, from the years 2007 to 2011. Following that, they completed a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing & Operations from Lal Bahadur Shastri Institute of Management, attaining it between the years 2012 and 2014. Prior to their higher education, Archana attended International Indian School, Dammam, where they completed their High School education with a focus on Mathematics and Science, spanning from 1994 to 2007.

In addition to their formal education, Archana also obtained several certifications. Archana acquired a Social Media Marketing Certification Course from HubSpot Academy in November 2021. In March 2021, they completed the Sprinklr Engagement Analyst Pro certification at Sprinklr. Furthermore, Archana obtained a Project Management certification from Udemy Academy in March 2018.