First and foremost, we understand the business of sport and leisure.  

We know what makes it so special and unique from other business sectors. And our insights allow us to create, develop and implement smarter, more useful software solutions to help organisations run their sports and leisure operations more successfully.

Our understanding is firmly founded on experience. Over 15 years of focused involvement in our field – working with some the UK’s leading biggest and most prestigious sports organisations including the FA, Wimbledon, England Netball and the RFU. Across the UK as well as North and South America.

So now, more than 10 million people interact with, connect with, or work with our software technology every day. 

We believe we are the only technology company to offer truly end-to-end solutions – just as responsive to the needs of your finance director as to your customers, and just as in tune with your IT department as your administrative team.

Everything we do, at every stage, is designed to improve efficiency, drive economy and increase engagement. We call this approach design ‘by the operator for the operator’. Which means you receive a more practical, pragmatic solution which works as well in the real world as it does on paper. And making it a more competitive, cost-effective choice. It will be flexible and agile. Stress-tested and piloted to ensure robustness. And quick and painless to deploy.
 
It is an approach which puts you first – right at the centre of a technically innovative, commercially effective solution which will help you improve the performance of every aspect of your organisation and capitalise on your position in the marketplace. 

Let’s talk about how our software solutions can add value to your business.

First Sports

Org chart

Teams

Offices