Prateek Anand

Prateek Anand has extensive experience in the retail and merchandising sector, notably serving as Director of Buying at FirstCry.com (BrainBees Solutions Ltd.) from January 2012 to February 2025, where responsibilities included buying plans, stock allocation, vendor management, and sales trend analysis. Prior to this, Prateek held various roles including General Manager and DGM - Fashion at FirstCry.com, and worked as a Merchandiser at Chunmun Stores Pvt Ltd and as an Assistant Merchandiser at Narayan International. Prateek's educational background includes an Advanced Program in Leadership in the Digital Era from the Indian Institute of Management, Lucknow, and a Postgraduate Degree in Business Administration and Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS).