Shruti Gadekar is an experienced professional in the fashion and apparel industry, currently serving as the Assistant Manager Buying at FirstCry.com since June 2025, where responsibilities include providing inputs for annual sales planning. Previous roles include Designer Merchandiser at Kedra Styles Pvt Ltd., Product Manager at Mesmerize, Buying and Sourcing Head at Wemy, and Senior Buyer and Sourcing at The Souled Store. Shruti has collaborated with esteemed brands such as Pantaloons, Reliance, and Odd Molly, effectively understanding design requirements and brand identity. With a solid educational background, comprising a Bachelor’s degree in Fashion/Apparel Design and a Postgraduate Degree in Fashion Marketing and Business Management, Shruti exhibits expertise in product strategy, merchandising, and market analysis.
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