Saba Fathima

Saba Fathima is a Co-Founder at both 14B and FirstDraft Studio, with prior experience as a Social Media Strategist at Zymrat and a background in e-commerce business development at House of Fashion Wear, where responsibilities included optimizing product listings and planning paid search marketing campaigns on platforms like Amazon. Saba also worked in SEO and Google Ads for Pickett London, focusing on on-page optimization and campaign creation. Initial experience includes a role as Customer Service Assistant at Syedina Tours & Travels and a Digital Marketing Internship, with an educational foundation comprising an MBA in International Business from the University of Greenwich and a Bachelor's degree in Business Administration from Jain (Deemed-to-be University).