Seth M. Taylor

Seth M. Taylor is a seasoned Brand and Product Management professional with extensive experience in Business to Business, Foodservice, and Consumer Products markets. With a career spanning from 2004 to the present, Seth has successfully led new product initiatives from concept to launch, demonstrating expertise in Omnichannel strategies and innovations. Currently serving as the Energy Efficiency Projects Lead at FirstEnergy since September 2019, Seth has driven strategic business repositioning and managed various energy-saving programs. Previously, at The J.M. Smucker Company, Seth played a pivotal role in managing significant beverage portfolios and launching the 1850® Coffee Brand, while also achieving remarkable market share growth. Seth's earlier tenure at GOJO Industries saw impressive sales growth for the PURELL brand, with responsibilities spanning trade marketing, product management, and commercial initiatives. A graduate of the University of Mount Union with a Bachelor's Degree in Marketing, Seth possesses a strong foundation in brand development and consumer engagement.