FirstHive
Mayank Verma is a seasoned business analyst currently working at FirstHive since May 2022, with a strong background in customer data platforms. Prior experience includes a managerial role at Tata AIG General Insurance Company Limited from July 2018 to May 2022, as well as serving as a management trainee at the same firm. Mayank began the professional journey as a market research intern at Thermax Limited from February 2017 to June 2018 and completed an engineering internship at All India Radio during mid-2014. Educational credentials encompass an Executive degree in Applied Business Analytics from the Indian School of Business (February 2022 - May 2023), an MBA in Business, Management, Marketing, and Related Support Services from ICFAI Business School, Pune (2016 - 2018), and a B.Tech. in Electronics and Communications Engineering from Lovely Professional University (2011 - 2015).
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FirstHive
FirstHive is a premier global Customer Data Platform - a tool for consumer marketing enterprises to consolidate all their opt-in first-party consumer data. Once deployed, FirstHive becomes the single source of truth of customer identity & data within the enterprise’s marketing and analytics ecosystem. FirstHive acts as the single brain orsystem of intelligence by delivering seamless cross-tool & cross-channel communication for the marketing teams and with its out-of-the-box recommendation & assisted decision engine, directly enhances CX and marketing ROI objectives. FirstHive is a California-headquartered company with operations and customers across the US, India, and ASEAN.