Hoa Bird

Hoa Bird is a seasoned Category and Customer Insights Leader with over nine years of experience in category management and ten years in customer analytics. They currently serve as the Director of Analytics at First Quality and are pursuing an MBA at Carnegie Mellon University. Previously, they held various roles at Giant Eagle, Inc., where they successfully managed significant P&L budgets, led a global analytics team, and implemented processes that enhanced business growth and operational efficiency. Hoa is recognized for leveraging data-driven insights to inform strategic planning and foster collaboration across teams.