Michael Kurson

Michael Kurson is a seasoned entrepreneur and sales leader with extensive experience in the beverage and technology sectors. As Co-Founder and Head of GTM at First Touch since March 2024, Michael has also been actively involved in professional communities such as RevGenius and Pavilion. Prior to this, Michael excelled as a Senior Account Executive at Klaviyo, achieving notable accolades including being the #1 Account Executive globally in 2023 and securing the Top Rep of the Year Award. Michael's expertise in go-to-market strategies is demonstrated through successful projects focused on verticals like hospitality and wineries. Additionally, Michael co-founded Briggs Hard Seltzer, pioneering the premium hard seltzer category, and provided consulting services in the hard seltzer industry. Michael holds a BS in Entrepreneurship from Babson College.