Karen Martinez

Karen Martinez is an experienced marketing professional currently serving as the Account Based Marketing Lead at Firstup, where responsibilities include managing an ABM program for North America and EMEA markets, collaborating with sales and marketing teams, and integrating technology platforms into business strategy. Previously, Karen held the position of Integrated Marketing Manager at Citrix, achieving a 33% increase in engagement metrics for healthcare and financial services accounts. At Bell, marketing campaigns led to a 30% renewal increase for Fibe Internet, while roles at BAM Strategy, MindGeek, and ARSolutions involved managing teams and developing marketing strategies for high-profile clients. Academic credentials include a Graduate Diploma in Applied Marketing from McGill University and a certificate in Consumer Neuroscience from Copenhagen Business School.