Rhonda Blackwell is a seasoned creative professional with extensive experience in brand development and internal communications. Currently serving as the Creative Director at Firstup since January 2019, Rhonda has successfully led significant rebranding initiatives for a B2B SaaS company, enhancing brand awareness among Fortune 100 enterprises. Previously, Rhonda was the Creative Director at Vignette Agency and freelanced, focusing on internal brand communications for Fortune 500 companies. Earlier roles include Senior Art Director positions at Kovel/Fuller and The Kern Organization, where Rhonda developed B2C brands and applied strategic insights to creative design. Rhonda began the career as an Art Director for notable clients while at Vertis Inc. Rhonda holds two Bachelor of Fine Arts degrees in Communication Design and Design and Visual Communications from The University of Texas at Arlington.
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