Shawnna Henderson

Shawnna Henderson is a Business Value Consultant at Firstup, where responsibilities include enhancing communication strategies for diverse industries by analyzing data and providing actionable insights. Prior experience includes serving as a Communications Representative at the Michigan Department of Health & Human Services, where over 20 statewide advertising campaigns were led, and digital presence was significantly increased. Additional roles include Strategic Marketing Manager at the Michigan Society of Association Executives, Marketing Services Coordinator at the Lansing Entertainment and Public Facilities Authority, and various marketing and communications positions at Astera Credit Union, Progress Michigan, and Global Spectrum. Educational background includes a Bachelor of Science in Advertising and International Studies, as well as a degree in Communication and Media Studies from the University of Miami.