Suzanne Hitcho is an experienced leader in value strategy, customer success, and digital marketing, currently serving as the Director of Value Strategy & Transformation at Firstup since September 2019, where efforts focus on aligning platform capabilities with business outcomes and improving customer adoption and retention. In prior roles, Suzanne led strategic customer success initiatives for Fortune 500 clients, and worked at The Coca-Cola Company as Global Digital Engagement Lead, orchestrating marketing operations for major campaigns, including the 2018 FIFA World Cup. Additional experience includes change management and operational excellence roles at Pfizer, along with early career positions in consulting and engineering. Suzanne holds a Bachelor’s degree in Industrial & Systems Engineering from Georgia Institute of Technology and dual Master's degrees in Business Administration and Information Systems from Boston University.
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