James Barrett is a Senior Campaign Optimization Manager at Fiserv, where they focus on enhancing digital marketing program performance to drive inbound demand. With extensive experience in integrated marketing communications across various high-tech companies, James has led teams on initiatives such as corporate rebranding, product rollouts, and digital marketing campaigns. They are recognized for their problem-solving skills and collaborative approach, having successfully managed vendor relations and project timelines throughout their career. James holds a Bachelor of Arts in English from Georgia State University and has held key marketing roles at various organizations, including Brightree and The Network.
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