Kathy Farm is the Vice President of Sales at Fiserv, where they drive commerce and innovation in financial services with over 15 years of award-winning leadership. They have successfully increased total revenue from $26.7 million in 2019 to $53 million by 2021, demonstrating their proficiency in developing effective sales strategies and pipeline generation. Previously, Kathy worked as a Technical Solution Architect and Vice President of Analytics and Reporting at First Data Corporation, where they focused on data-driven solutions and client engagement. Kathy is also a founding member of CREW, advocating for diversity and inclusion within the FinTech industry. They hold a Bachelor of Arts in Psychology from Albany State University.
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