Rick Cantril

Richard (Rick) Cantril serves as the Director of Product Launch at Fiserv, Inc., where they lead go-to-market strategies and operational readiness for the debit and credit card services business, supporting over 4,000 financial institutions. With a strong focus on collaboration and efficiency, Cantril has developed a flexible technology platform that enhances product launch processes. They previously held various leadership roles at Fiserv, generating significant revenue through value management programs. Cantril holds a Bachelor’s degree with honors from the University of Nebraska-Lincoln and a Pricing Strategies program certificate from the Wharton School. They also serve on the Management Department Advisory Board at the University of Nebraska-Lincoln College of Business and are a member of the Professional Pricing Society.