Yanira Sanchez is a seasoned professional with over 14 years of experience in event marketing, product marketing, and channel marketing. Currently serving as the Director of Go-to-Market Strategy at Fiserv, Yanira oversees strategic events and campaigns that enhance brand awareness and customer engagement. Previously, they held the role of Event Marketing Manager at Fiserv and worked as a Sr. Liaison Administrator at Morgan Stanley. Yanira is pursuing an Associate's degree in Graphic Design from the Borough of Manhattan Community College and is set to complete a Bachelor of Business Administration in Marketing from Western Governors University in 2024.
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