Vaida Pakulyte is a seasoned professional in UX research and design, currently serving as Senior UX Research Lead at Fishbrain since March 2025. In addition to this role, Vaida co-leads the creative team at TEDxStockholm, facilitating events that inspire diverse audiences. As a mentor at adplist.org, Vaida supports emerging UX designers with portfolio development and career guidance. Previous experience includes roles as UX Lead at Technigo, Product Design Instructor at WaveMakers.io, and Senior UX Researcher & Designer at Electrolux Group, alongside various positions in e-commerce and digital marketing. Vaida holds a Bachelor's degree in International Communication and Multimedia from Aarhus University and has furthered expertise with a Master's in Strategic Marketing and a bootcamp in UI/UX design.
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