Mabel Sim

Mabel Sim is a seasoned Senior Account Executive at Fishermen Integrated since May 2021, specializing in managing brand campaigns from ideation to rollout, with notable projects including campaigns for Grab and Nando's. Prior to this role, Mabel worked as an Account Executive at Naga DDB Tribal, contributing to the KFC Malaysia account, and served as an Audit Associate at Ernst & Young in their Diversified Industries, Technology & Communications department. Mabel began the career as a Junior Influencer Marketing Manager at dahmakan, where influencer marketing strategies were pioneered. Mabel holds an ACCA degree in Accounting from HELP College of Arts and Technology and completed A Levels at Temasek Junior College.