Sofia Berto Villas-Boas

Sofia Berto Villas-Boas is an associate professor in the Department of Agricultural and Resource Economics at the University of California Berkeley. She received her Ph.D. in Economics from U.C. Berkeley in May 2002. Her research interests include industrial organization, consumer behavior, food policy, and environmental regulation. In particular, Sofia’s work measures consumer responses to information changes in terms of product characteristics in a variety of settings, ranging from nutritional information in grocery retailers to expert opinion about the quality of products. Related to fisheries, Sofia and co-authors investigate whether consumers respond to FishWise retail partner point of sale labeling programs, and whether they are willing to pay for improvements in the sustainability of the seafood they purchase.