Anna Sandblad currently serves as the Retail Experience & VM Manager for Iittala and Nordic Brands at Fiskars Group since January 2024. Prior to this role, Anna was with Daniel Wellington from March 2017 to January 2023, where responsibilities included leading global visual merchandise strategies and guidelines for over 400 retail and approximately 6000 B2B stores, as well as focusing on visual merchandise for the Europe, Middle East, and South Africa markets. Earlier experience includes various roles at H&M, culminating in a Visual Merchandising Manager position overseeing a team of stylists and responsible for visual presentation in flagship locations. Anna holds a degree in Interior Design from Inredningsskolan Wittstock and has completed studies at Stockholm University.
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