Daniel Lawrence

Daniel Lawrence has over 19 years of experience in sales and business development, currently serving as Senior Manager, National & Distributor Accounts ANZ at Fiskars Group since January 2018. Previously held various roles at Fiskars Group, including Distributor & Account Manager, National Account Manager, National Wholesale Manager (Maternity leave cover), and Business Development Manager. Prior to Fiskars, Daniel worked as Sales and Business Development Manager at BPM Australia, a leading wholesaler in the gift and baby markets, from July 2014 to January 2018. Earlier career experience includes serving as National Sales and Marketing Manager at Alexander Brands from January 2004 to June 2014, a family business with deep historical roots. Daniel holds a degree in Business, Marketing from Swinburne University of Technology and completed VCE at Wesley College.