Hanni P.

Hanni P. currently serves as the Director of Direct-to-Consumer (DTC) Projects and Implementation and Director of eCommerce at Fiskars Group, overseeing DTC eCommerce operations across EMEA and APAC, managing two Agile Release Trains, and leading cross-functional teams. Previous roles include Global eCommerce Manager and eCommerce Manager for Iittala, focusing on global eCommerce strategies and P&L responsibilities. Hanni's experience also encompasses eCommerce management at IKEA Group, where leadership in omnichannel development and change management was pivotal. Additional project management roles in digital marketing and research highlight Hanni's expertise in innovation management, supported by academic achievements in economics and international business.