Sammi Needham

Chief Brand Officer (CBO) at FITLAB

Sammi Needham has an extensive work experience, beginning in 1998 with a role as a Technical Support at Tas Access. In 1999, they took on a role as Co-Founder/Designer at The Web Designers, as well as Creative Lead/Sydney to Hobart Website at Live Networks and Lead Creative at The Dwarf. In 2000, they joined Creative Social as a Member and in 2008, they became a Creative Director at Visual Jazz. From 2011 to 2019, they held various roles at R/GA, including VP Executive Creative Director, Group Executive Creative Director, and Creative Director. Most recently, they were appointed Chief Brand Officer (CBO) at FitLab in 2019.

Sammi Needham began their educational journey at Lindisfarne Primary School from 1983 to 1990. Sammi then attended Rose Bay High School from 1991 to 1994, followed by Rosny College from 1995 to 1997. In 1998, they completed a BA in Fine Arts from the University of Tasmania.

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